Ivey League, which is Phil Ivey’s online poker instructional video site, has joined forces with the Global Poker Index (GPI) to form a unique strategic partnership that markets the game of poker and all it entails.
The announcement makes a lot of sense and takes advantage of the synergy between both brands. Considering Phil Ivey is widely recognized as one of the best poker players in the world, Ivey League’s strategic partnership with GPI and the expertise both companies will bring to the market will no doubt provide a great deal of value.
There will be many benefits for players to take advantage of that have been made possible as a result of the partnership agreement. A number of Ivey League pros will be doing some open Q&A sessions on The Hendon Mob website, which is owned by GPI, and the authority on anything to do with live tournament results and poker player profiles.
There will also be Ivey League promotions targeted to the more than 100,000 users of the Fantasy Poker Manager social game app that is also owned by the GPI company. The partnership will give the two companies a great opportunity to cross promote and gain more exposure for their brands, with the same goal of trying to promote the game of poker to a global audience.
Furthermore, according to information from a reliable source close to developments, heading into the first European Poker Tour event in Barcelona, which is to be the milestone 100th EPT event, there will be additional promotions during the month of August. Such promotions will include a range of discounted offerings and special access for subscribers at Ivey League.
Dan Smith, who is an Ivey League pro, is currently ranked number one in the GPI World Poker Rankings, sitting at the top of the leaderboard for 2 weeks straight now with 4,015.56 points in total. The 25-year old amassed more money over the summer than any other Team Ivey Pro. A big percentage of his earnings was attributed to the Super High Roller $100,000 buy-in event win that was at The Bellagio, earning a very impressive $2,044,000 payday. There was also the deep run he managed in this year’s WSOP Main Event. His 20th place finish was good for $286,000.
Along with Phil Ivey and Dan Smith there is a talented roster of Ivey League coaches, including Patrik Antonius, Cole South, Jennifer Harman, who are all masters of the game and some of the brightest minds in the game who “teach as well as they play” across a multitude of different game types, with strategies on how to crush cash games and tournaments. For more information, you can check out IveyLeague.com.
In the press release that came out on Tuesday, Ivey League founder Phil Ivey says “Ivey League is a single source for all training needs. Our goal is to provide the tools necessary to increase the skill level of every poker player and to win.”
Another deal was also recently brokered by Ivey League, as they’re the main sponsor of The Canadian Poker Tour Summer Showdown series, which is currently being run at Grey Eagle Resort and Casino in Alberta, Canada. The increased brand awareness and traffic to IveyLeague.com should see more players get a subscription at the site.